Analysis of Behavior-Intention Consistency in the Social Experiment with Discount of Bus Toll in Local City

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  • 地方都市での低料金バス運行社会実験における行動‐意図一致率に関する分析
  • 地方都市での低料金バス運行社会実験における行動-意図一致率に関する分析
  • チホウ トシ デ ノ テイリョウキン バス ウンコウ シャカイ ジッケン ニ オケル コウドウ イト イッチリツ ニ カンスル ブンセキ

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Application of the behavior intention method is proposed to the bus transport demand estimation of a local city. However, a social experiment and the research in the object area are necessary to secure the reliability of the estimation results. In the present study, the behavior-intention consistency in the social experiment with discount of bus toll in local city is analyzed. Therefore, a prior intention for bus use and an actual travel behavior at the social experiment of the same sample is measured by the web questionnaire system. The observed behavior-intention consistency is compared with the reference value. The discriminant model for behavior-intention consistency is constructed and the behavior-intention consistency is calculated. It can be concluded that the behavior-intention consistency of a daily bus user in the transport society experiment is higher than the reference value.

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