Potential Demand Analysis with Behavioral Intention Method for Promotion of Bus System in the Local City

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  • 地方都市のバス利用促進のための行動意図法による潜在需要分析
  • チホウ トシ ノ バス リヨウ ソクシン ノ タメ ノ コウドウ イトホウ ニ ヨル センザイ ジュヨウ ブンセキ

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Various promotion measures for bus system has been planned to get out of negative spiral among reduction of users and decline of service level in local cities. However, it is not easy to get precisely handle on user's needs for promotion measure of bus system because of incompatibility between intention and behavior. In the study, the behavioral intention method is applied to potential demand analysis for bus system in the local city. The factors such as experience of bus use, custom of car use and intention of bus use are surveyed with intention questionnaire for resident in the target city of Tokushima. Maximum travel demand according to suitable bus service in the local city can be estimated with the behavioral intention method. Therefore, the promotion measures for bus system in the local city can be evaluated.

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