Experiment of constructing PR strategy in library(<Special Feature>Library public relations)

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  • SAKUNO Makoto
    Aichi Gakuin University Dental and Pharmaceutical Library and Information Center

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  • 図書館広報戦略構築の取組み(<特集>図書館の発信情報は効果的に伝わっているか?)
  • 図書館広報戦略構築の取組み
  • トショカン コウホウ センリャク コウチク ノ トリクミ

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Abstract

The business maneuver to reform the library as the organization is demand to create an effective, efficient library services. However, the mechanism making concerning the PR strategy construction to inform the user of offered library services is at the same time necessary. The importance of public relations was considered to this text based on the result of the those who came to a library investigation concerning the acknowledgment situation and the satisfaction situation of library services, and the mechanism making concerning the PR strategy construction was examined from a marketing aspect.

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