環境問題への消費者の対処行動の規定因

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  • A PREDICTION MODEL OF HOW CONSUMERS COPE WITH ENVIRONMENTAL CRISES
  • カンキョウ モンダイ エ ノ ショウヒシャ ノ タイショ コウドウ ノ キテイ

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Environmental problems such as water-pollution by detergent, litter-disposal, and drought are assumed to be the “tragedy of commons” at the community level. This study examines a prediction model of how consumers cope with these problems.<BR>Fifty-seven male undergraduates rated the expected total number of coping, perceived problem seriousness, probability of problem occurrence, perceived personal efficacy, and behaviorintention of coping in each of the hypothetical situations of detergent, litter, and drought.<BR>Significant causal chains obtained by pathanalysis were as follows;<BR>1. Detergent Pollution: total expectation→probability→seriqusness→coping intention, and total expectation→coping intention;<BR>2. Litter Disposal: total expectation→probability→seriousness→coping intention, total expectation→coping intention, and personal efficacy→coping intention;<BR>3. Drought: total expectation→coping intention, and probability→seriousness→coping intention.<BR>Generally speaking, the above results supported the prediction model. However causal chains of personal efficacy→coping intention in two of the situations were not found. Three main evaluations of coping behavior including efficacy were discussed.

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