CLASSIFICATION OF CUSTOMERS AND ANALYSIS OF PURCHASE TENDENCY IN A GROUP-BUYING COUPON SITE

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  • Igarashi Kazuto
    Graduate School of Information Science and Technology, Hokkaido University Information Initiative Center
  • Matsui Yusuke
    Graduate School of Information Science and Technology, Hokkaido University Information Initiative Center
  • Minami Hiroyuki
    Information Initiative Center, Hokkaido University
  • Mizuta Masahiro
    Information Initiative Center, Hokkaido University

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Other Title
  • 共同購入型クーポンサイトにおける顧客の分類及び群ごとの購買傾向の解析
  • キョウドウ コウニュウガタ クーポンサイト ニ オケル コキャク ノ ブンルイ オヨビ グン ゴト ノ コウバイ ケイコウ ノ カイセキ

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Abstract

In this paper, we propose a method for extracting useful information of the customer's purchase tendency from data recorded in a group-buying coupon site. To begin with, we classify the customers using cluster analysis according to categories of purchased coupon. We also show the relationship between the customer's attributes and the categories of coupons using correspondence analysis. Through comparison of the results for all customers and for the customers in each cluster, we discuss the in-depth interpretation.

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