Typology of Scenario Approaches and Their Applicability to the Study of Sustainable Lifestyles

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Other Title
  • シナリオアプローチの類型とライフスタイル研究への適用性
  • シンポジウム論文 シナリオアプローチの類型とライフスタイル研究への適用性
  • シンポジウム ロンブン シナリオアプローチ ノ ルイケイ ト ライフスタイル ケンキュウ エ ノ テキヨウセイ

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Abstract

Scenarios approaches are increasingly being used to study sustainable lifestyles and consumption. It is not clear, however, whether conventional scenario approaches, which have been developed for use in business, are applicable to lifestyle research. Scenario approaches must be applied appropriately; to do so, we need a deeper understanding of the approaches as well as the objectives and characteristics of lifestyle studies. In this paper, we reviewed existing literature on scenario approaches and on the application of these approaches to environmental and lifestyle/consumption studies. We distinguished different types of scenario approaches and examined their applicability to lifestyle/consumption studies. Three basic types of applications to lifestyle/consumption studies were identified: seeking followers of a lifestyle, quantification of individual scenarios, and creation of new, futuristic lifestyles. For each type, there is room for methodological improvement, and more knowledge and experiences about conducting the studies are needed to address. We also identified that several common tasks or challenges for future lifestyle studies: various lifestyles need to be described within a realistic capacity of study resources; be aware that the consideration of different values and beliefs could weaken normative aspects that are supposed to be achieved in the future; societal situations should be described in addition to lifestyle considerations; concepts of lifestyles should be clarified in the scenario-writing process; a diverse groups should participate in the scenario-writing process; and more study is needed on how to integrate quantitative and qualitative information into scenarios.

Journal

  • ENVIRONMENTAL SCIENCE

    ENVIRONMENTAL SCIENCE 27 (1), 32-42, 2014

    SOCIETY OF ENVIRONMENTAL SCIENCE, JAPAN

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