VISUALIZATION OF IMPRESSION WORDS' RELATIONSHIP BETWEEN TWO SUBJECTS BASED ON CORRELATION OF SD DATA

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  • ＳＤ評点の相関に基づいた被験者間の印象語関係の可視化
  • SD ヒョウテン ノ ソウカン ニ モトズイタ ヒケンシャカン ノ インショウゴ カンケイ ノ カシカ

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Abstract

The purpose of this study is to visualize the impressions on words between two subjects. We employ Semantic Differential (SD) method that is one of the most popular methods to quantify individual subjectivity. The number of dimensions of eachi mpression word is same with that of objects in SD data. It needs to be reduced to less than three dimensions for visualization. This paper proposes the visualization method which focuses on correlations of SD data between two subjects. The impression words are visualized on three-dimensional space where impression words having high correlation between two subjects' SD data are put close one another. We can investigate and discuss the similarities/differences of impression words between two subjects through this visualized space.

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