消費者の切り花の購買実態と選好基準
書誌事項
- タイトル別名
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- <b>Exploring the Consumer’s Role in Channel Diversification for Cut Flowers </b>
- 消費者の切り花の購買実態と選好基準 : チャネルの使い分けと商品選定の視点
- ショウヒシャ ノ キリバナ ノ コウバイ ジッタイ ト セン コウキジュン : チャネル ノ ツカイワケ ト ショウヒン センテイ ノ シテン
- Exploring the Consumer’s Role in Channel Diversification for Cut Flowers
- ―チャネルの使い分けと商品選定の視点―
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While the production of and demand for cut flowers has decreased in recent years, marketing channels for cut flowers have diversified. This paper aims to clarify the present marketing environment for this sector by analyzing consumer/buyer behavior. The results that (1) the main consumer is middle-aged or elderly (age 50 years or more), (2) buying preferences and habits differ with the consumer’s age, (3) channels with recently expanded shares include supermarkets and farmers markets, (4) the quality and appearance of the flowers are important to the consumer, and (5) regular buyers use various sources of information before making the decision to purchase.
収録刊行物
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- 農林業問題研究
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農林業問題研究 49 (2), 280-285, 2013
地域農林経済学会
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詳細情報 詳細情報について
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- CRID
- 1390001204489103488
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- NII論文ID
- 10031200402
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- NII書誌ID
- AN00202829
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- ISSN
- 21859973
- 03888525
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- NDL書誌ID
- 024950585
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- IRDB
- NDL
- Crossref
- CiNii Articles
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- 抄録ライセンスフラグ
- 使用不可
