A STUDY OF RISK PERCEPTION USING IMPLICIT ASSOCIATION TEST

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  • 潜在的連想テストによるリスク認知へのアプローチ
  • センザイテキ レンソウ テスト ニ ヨル リスク ニンチ エ ノ アプローチ

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Abstract

The present study focused on risk perception for nuclear power plant using Implicit Association Test (IAT) which measured the strength of association for categories. The result indicated that the participants more readily paired the nuclear power plant with dangerous category words. On the other hand, the participants readily paired the hydro-power plant with safe category words. Interestingly, there was not any correlation between the IAT effect and the answer of risk questionnaire. This result suggests that IAT can measure different aspects of risk perception.

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