An exploratory study of impression formation in computer-mediated communicaiton(<Special Issue>Social Psychology of Networking)

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  • KIM Kwankyu
    The Division of Human Relations Graduate School of Keio University

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  • CMC(computer-mediated communication)における印象形成に関する探索的研究(<特集>ネットワーキングの社会心理学)
  • CMC(computer-mediated communication)における印象形成に関する探索的研究
  • CMC computer-mediated communication ニ オケル インショウ ケイセイ ニ カンスル タンサクテキ ケンキュウ

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Abstract

The purpose of this study is to make clear shat variables influence impression formation in computer-mediated communication. The personal impressions consisted of 7 dimensions: the big five factors of personality (extraversion, agreeableness, conscientiousness, neuroticism, openness), and the communicator credibility (expertness, trust worthiness). All independent measures were composed of 27 variables of eight categories. A questionnaire of fj (from Japan) newsgroup's users was conducted by e-mail and responses of 150 users were valid. Regression analysis indicated that each personal impression was influenced by several important variables in categories of message quality evaluation, presentational style of message, perceived message function, and communication manner. We can see that impressions of communicator were formed from whatever meager cues are availabel in computer-mediated communication, even though nonverbal cues, relative to face-to-face interaction, are lacking.

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