[Updated on Apr. 18] Integration of CiNii Articles into CiNii Research

Reputational risk caused by The Great East Japan Earthquake: A study on consumer factors leading to restrained buying

Bibliographic Information

Other Title
  • 東日本大震災に伴う風評被害:買い控えを引き起こす消費者要因の検討
  • ヒガシニホン ダイシンサイ ニ トモナウ フウヒョウ ヒガイ : カイビカエ オ ヒキオコス ショウヒシャ ヨウイン ノ ケントウ

Search this article

Abstract

This study investigated why the restrained buying called reputational risk occurred after The Great East Japan Earthquake, focusing on the psychological factors influencing consumers. A preliminary investigation (N=112) identified affective (System 1) factors—“negative affect,” “association with Fukushima,” “support for quake-hit areas,” and “radiation anxieties”—and reason (System 2) factors—“knowledge-based judgment” and “rational decision”—based on the dual-process theory. Initially, the results of structural equation modeling (SEM) conducted on the main survey data (N=310) indicated the influence of multi-collinearity. Accordingly, the factors “negative affect,” “association with Fukushima,” and “radiation anxieties” were integrated as “anxiety over radiation and nuclear power.” The result of SEM on the refined model suggested this factor causes restrained buying while “support for quake-hit areas” is effective in its mitigation. Finally, future contingency plans to combat reputational risk were discussed based on the findings of this study.

Journal

Citations (1)*help

See more

Details

  • CRID
    1390001204490294016
  • NII Article ID
    110009851558
  • NII Book ID
    AN10049127
  • DOI
    10.14966/jssp.30.1_35
  • ISSN
    21891338
    09161503
  • NDL BIB ID
    025703868
  • Text Lang
    ja
  • Data Source
    • JaLC
    • NDL
    • CiNii Articles
    • Crossref
  • Abstract License Flag
    Disallowed

Report a problem

Back to top