書誌事項
- タイトル別名
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- Reputational risk caused by The Great East Japan Earthquake: A study on consumer factors leading to restrained buying
- ヒガシニホン ダイシンサイ ニ トモナウ フウヒョウ ヒガイ : カイビカエ オ ヒキオコス ショウヒシャ ヨウイン ノ ケントウ
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抄録
This study investigated why the restrained buying called reputational risk occurred after The Great East Japan Earthquake, focusing on the psychological factors influencing consumers. A preliminary investigation (N=112) identified affective (System 1) factors—“negative affect,” “association with Fukushima,” “support for quake-hit areas,” and “radiation anxieties”—and reason (System 2) factors—“knowledge-based judgment” and “rational decision”—based on the dual-process theory. Initially, the results of structural equation modeling (SEM) conducted on the main survey data (N=310) indicated the influence of multi-collinearity. Accordingly, the factors “negative affect,” “association with Fukushima,” and “radiation anxieties” were integrated as “anxiety over radiation and nuclear power.” The result of SEM on the refined model suggested this factor causes restrained buying while “support for quake-hit areas” is effective in its mitigation. Finally, future contingency plans to combat reputational risk were discussed based on the findings of this study.
収録刊行物
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- 社会心理学研究
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社会心理学研究 30 (1), 35-44, 2014-08-18
日本社会心理学会
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詳細情報
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- CRID
- 1390001204490294016
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- NII論文ID
- 110009851558
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- NII書誌ID
- AN10049127
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- ISSN
- 21891338
- 09161503
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- NDL書誌ID
- 025703868
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- NDL
- CiNii Articles
- Crossref
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- 抄録ライセンスフラグ
- 使用不可