The relationships between exposure to news shows and interest in the 2007 election and involvement in politics : Combining the quantitative content analysis of election coverage with social research data

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  • INAMASU Kazunori
    Graduate School of Humanities and Sociology, The University of Tokyo:Japan Society for the Promotion Science
  • IKEDA Ken'ichi
    Graduate School of Humanities and Sociology, The University of Tokyo

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Other Title
  • 多様化するテレビ報道と、有権者の選挙への関心および政治への関与との関連 : 選挙報道の内容分析と大規模社会調査の融合を通して
  • タヨウカ スル テレビ ホウドウ ト ユウケンシャ ノ センキョ エ ノ カンシン オヨビ セイジ エ ノ カンヨ ト ノ カンレン センキョ ホウドウ ノ ナイヨウ ブンセキ ト ダイキボ シャカイ チョウサ ノ ユウゴウ オ トオシテ

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This research combines the quantitative content analysis of election coverage and survey data analysis to demonstrate the effect of TV shows on democratic politics in Japan. First, we classified 31 private TV shows into two categories-"hard news" and "soft news"-via the quantitative content analysis of coverage of the 2007 election. Secondly, we examined the effects of the programs on interest in the 2007 election as well as political involvement using the Asian barometer 2/CSES3 dataset. The results show that: 1) exposure to "hard news" positively correlated with interest in the election as well as political involvement, 2) exposure to "soft news" had a positive correlation with interest in the election only among less-informed people. This study reveals the importance of quantitative content-based classification to distinguish the particular effects of TV shows on democratic politics in response to diversifying forms of political news coverage.

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