Motivation and strategies in stereotype suppression : Their classifications and relations

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  • OE Tomoko
    Graduate School of Humanities and Sociology, The University of Tokyo
  • OKA Takashi
    Graduate School of Humanities and Sociology, The University of Tokyo
  • YOKOI Takashi
    Graduate School of Humanities and Sociology, The University of Tokyo

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  • ステレオタイプ抑制の動機と方略 : その分類と関係
  • ステレオタイプ ヨクセイ ノ ドウキ ト ホウリャク ソノ ブンルイ ト カンケイ

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Two studies were conducted to classify motivation and strategies for suppressing stereotypes of women, to identify relations between motivation and strategies, and to examine if they are related to sexism. In Study 1, students' statements as to motivation and strategies for suppressing stereotypes of women in an open-ended questionnaire were classified qualitatively. On the basis of these classifications, in Study 2, we developed measures of stereotype suppression and administered them to 390 students. Exploratory factor analyses yielded two factors for motivation ("denial of prejudice" and "maintenance of norm or relation") and two factors for strategies ("approach" and "avoidance"). A path analysis revealed that "maintenance of norm or relation" increased the adoption of "avoidance," whereas "denial of prejudice" decreased the adoption of "avoidance" and increased the adoption of "approach." Sexism was negatively correlated with "denial of prejudice," negatively correlated with "maintenance of norm or relation" for male students, and positively correlated with "avoidance" for female students. Results were discussed in terms of the promotion and reduction of stereotype activation by means of stereotype suppression.

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