The influence of descriptive norms on illegal crossing at an intersection
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- KITAORI Mitsutaka
- Graduate School of Education and Human Development, Nagoya University
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- YOSHIDA Toshikazu
- Graduate School of Education and Human Development, Nagoya University
Bibliographic Information
- Other Title
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- 記述的規範が歩行者の信号無視行動におよぼす影響
- キジュツテキ キハン ガ ホコウシャ ノ シンゴウ ムシ コウドウ ニ オヨボス エイキョウ
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Abstract
This study examined two aspects of social norms, and investigated illegal crossing behavior at an intersection. Two norms were focused upon: the injunctive norm, i.e. to wait during a red light; and the descriptive norm, i.e. to be influenced by the behavior of surrounding people. Study 1 was a natural observation of 56 persons and 50 groups as they passed by an intersection. Study 2 looked at three kinds of descriptive norms derived from Study 1, and 183 persons who passed an intersection were questioned about their crossing behavior. Results showed that: 1) Most people were influenced by a norm manifested within a particular situation; 2) The particular intersection in question was itself inductive of illegal crossing; 3) Males were more prone to ignore the red light than females. This study suggested that the behavior of surrounding people is a strong predictor of pedestrian crossing behavior, and the importance of descriptive norms was confirmed.
Journal
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- Japanese Journal of Social Psychology
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Japanese Journal of Social Psychology 16 (2), 73-82, 2000
The Japanese Society of Social Psychology
