Unidimensional expression of female figures in mass media : The analysis of comics and gravures in magazines

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  • マスメディアにおける女性表現の単一次元性 : 雑誌メディアにおけるマンガとグラビアの分析
  • マス メディア ニ オケル ジョセイ ヒョウゲン ノ タンイツジゲンセイ ザッ

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The purpose of this study is to show the existence of sexual unidimension of female expressions in comics and gravures in the magazines. 1221 comics and 6861 gravures in 332 magazines published in June, 1989 were collected. The numbers of figures which can be categolized with sex and certain conditions of expression were counted. The frequency tables were analyzed by Quantification type III. The major findings were: (1) most of the expression of female figures in magazines can be explained by an unidimensional scale, named Degree of Exposure. (2) The degree of female expression tends to be more unidimensional in gravures than in comics.

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