Strategic Choices and Adjustment of Convenience Store Chains in China
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- Sato Yukihito
- Institute of Developing Economies
Bibliographic Information
- Other Title
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- コンビニエンスストア・チェーンの中国における戦略の選択と調整(23年度第3回研究会)
- コンビニエンスストア・チェーンの中国における戦略の選択と調整
- コンビニエンスストア ・ チェーン ノ チュウゴク ニ オケル センリャク ノ センタク ト チョウセイ
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Abstract
This paper examines strategic choices and adjustment by Seven-Eleven Japan and FamilyMart in China. The former adopted the managing-alone strategy while the latter employed the team management strategy. The Seven-Eleven Japan's strategy and its pursuit of ideal business model have a weakness for speed of extension. After Seven-Eleven Japan established a prototype of its business in China through experiment in Beijing, then it adjusted the managing-alone strategy and licensed President Group to manage Seven-Eleven Chain in Shanghai in order to accelerate extension,. The two-step strategy derived from Seven-Eleven Japan's experience might be applicable to wide range of business in China.
Journal
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- ITE Technical Report
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ITE Technical Report 36.2 (0), 7-12, 2012
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Details 詳細情報について
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- CRID
- 1390001204530010112
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- NII Article ID
- 110009328348
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- NII Book ID
- AN1059086X
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- ISSN
- 24241970
- 13426893
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- NDL BIB ID
- 023411798
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- Text Lang
- ja
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- Data Source
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- JaLC
- NDL
- CiNii Articles
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- Abstract License Flag
- Disallowed
