The Value Change Innovation Process : An Introduction to Innovator's Propaganda Research
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- MIYAZAKI Masaya
- 名古屋大学大学院経済学研究科
Bibliographic Information
- Other Title
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- 価値転換のイノベーション・プロセス : イノベーターズ・プロパガンダ研究序説
- カチ テンカン ノ イノベーション プロセス イノベーターズ プロパガンダ ケンキュウ ジョセツ
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Abstract
This paper portrays Christensen's "disruptive innovation" as a process of "value change" and of "product concept change." Based on the reinterpretation, two assignments of a firm which intends to develop a new product and attempts diffusing the new product into market are represented: (1) "product concept formation" and "business environment establishment" as a presentation action of the firm's subjective value, (2) "industrial value construction" as a fusion action of the each actors' value claims, which includes not only firms but also customers. It is true there is a "double uncertainty" in a series of new product development & marketing activities, but the uncertainty makes room for firms to construct favorable business environment. In such a world, it is critical for an innovator that propaganda activities are executed to propel "value change innovation."
Journal
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- The Journal of Science Policy and Research Management
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The Journal of Science Policy and Research Management 21 (3_4), 252-268, 2007
Japan Society for Research Policy and Innovation Management
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Details 詳細情報について
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- CRID
- 1390001204642054272
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- NII Article ID
- 110006366670
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- NII Book ID
- AN1030142X
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- ISSN
- 24327123
- 09147020
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- NDL BIB ID
- 8919141
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- Text Lang
- ja
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- Data Source
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- JaLC
- NDL
- CiNii Articles
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- Abstract License Flag
- Disallowed