京都の都心商店街活性化計画のための顧客分析

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タイトル別名
  • A STUDY ON CUSTOMER PROFILE IN THE DOWNTOWN OF KYOTO CITY
  • キョウト ノ トシン ショウテンガイ カッセイカ ケイカク ノ タメ ノ コキ

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説明

In Kyoto City the, development of supermarkets in the suburbs causes the decline of the shopping street in the traditional downtown. The purpose of this paper is to analyze customers there and discuss the problems of its decline. We employ shopping questionnaires and inquire on their address, frequency of visit, purpose of visit, and the reasons of their general preference for the downtown. Young people, students, young female workers are numerous in the area compared to housewives who prefer to shop in suburban superstores. Though young are many, their utilization ratio of shopping is not high.

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