PEDESTRIAN'S EYE FIXATION BEHAVIORS IN A SHOPPING STREET ESPECIALY FOR SIGNS : Analysis of walking experiment in the Ginza-chuo street

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  • WATANABE So
    Graduate School, Dept. of Architecture, Graduate School of Sci. and Eng., Waseda Univ.
  • GOTO Haruhiko
    Dept. of Architecture, Faculty of Sci. and Eng., Waseda Univ.
  • MIYAKE Satoshi
    Faculty of Agriculture, Iwate Univ.
  • LEE Chang-ho
    Dept. of Architecture, Graduate School of Sci. and Eng., Waseda Univ.

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  • 商業地街路における歩行者の看板注視傾向に関する研究 : 銀座中央通りにおける歩行実験の分析
  • ショウギョウチ ガイロ ニ オケル ホコウシャ ノ カンバン チュウシ ケイコウ ニ カンスル ケンキュウ ギンザ チュウオウ ドオリ ニ オケル ホコウ ジッケン ノ ブンセキ

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Abstract

This study aims to clarify the characteristics of pedestrian's eye fixation behaviors at signs by the walking experiment in a shopping street. On this paper, first, we clarified the characteristics of pedestrian's eye fixation behaviors of the whole view. Second, we clarified the characteristics of eye fixation behaviors for each types of the signs. And then we clarified the relationships between the characteristics of the sign formation and the characteristics of the pedestrian's eye fixation behaviors.

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