エコビジネス・アイディア創出支援方法論の開発

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タイトル別名
  • Proposal of a Methodology for Supporting Generation of New Eco-business Ideas
  • エコビジネス ・ アイディア ソウシュツ シエン ホウホウロン ノ カイハツ

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抄録

As global environmental issues have become aggravated, “Eco” become one of competitive advantages in the business because of increasing consumers' environmental consciousness. However, it is difficult to lead eco-business to the success in both of environmental and economic aspects because of three features of eco-business; external diseconomies, unrecognition of environmental value in the market, requirement for restructuring of business model. For solving this problem, it is effective to support finding out Eco-business ideas. The purpose of this study is to propose the methodology that supports generation of eco-business ideas. This paper proposes the methodology, which has 8 steps, such as generation, settling, evaluation, through the investigation of eco-business and makes sure of its effectiveness through workshop.

収録刊行物

  • 精密工学会誌

    精密工学会誌 78 (2), 136-142, 2012

    公益社団法人 精密工学会

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