A confirmatory positioning analysis: A multivariate analysis for finding change of image and evaluation of cognitive map.
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- Toyoda Hideki
- Department of Psychology, School of Literature, Waseda University
Bibliographic Information
- Other Title
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- 確認的ポジショニング分析 印象変化の発見と認知マップの評価のための多変量解析法
- カクニンテキ ポジショニング ブンセキ インショウ ヘンカ ノ ハッケン ト ニンチ マップ ノ ヒョウカ ノ タメ ノ タヘンリョウ カイセキホウ
- A multivariate analysis for finding change of image and evaluation of cognitive map
- 印象変化の発見と認知マップの評価のための多変量解析法
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Description
A confirmatory approach to the positioning method (Toyoda, 2001) that can be used for analyzing three-mode multivariate data measured by the semantic differential (SD) method is considered. Two examples of the confirmatory method are given to demonstrate the applicability of the model. The first is a method to test the difference of image, between an experimental group and a control group. The second is a method to evaluate cognitive maps that are drawn subjectively. The conventional standard methods are not capable of solving these problems.
Journal
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- The Japanese journal of psychology
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The Japanese journal of psychology 72 (5), 397-403, 2001
The Japanese Psychological Association
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Keywords
Details 詳細情報について
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- CRID
- 1390001205075494784
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- NII Article ID
- 110000240210
- 10012493668
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- NII Book ID
- AN00123620
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- ISSN
- 18841082
- 00215236
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- NDL BIB ID
- 6038578
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- PubMed
- 11883327
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- Text Lang
- ja
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- Data Source
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- JaLC
- NDL
- Crossref
- PubMed
- CiNii Articles
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- Abstract License Flag
- Disallowed