An exploratory positioning analysis: Three-mode multivariate analysis for semantic differential data.
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- Toyoda Hideki
- School of Literature, Waseda University
Bibliographic Information
- Other Title
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- 探索的ポジショニング分析 セマンティック・デファレンシャルデータのための3相多変量解析法
- タンサクテキ ポジショニング ブンセキ セマンティック デファレンシャルデータ ノ タメ ノ 3ソウ タヘンリョウ カイセキホウ
- Three-mode multivariate analysis for semantic differential data
- セマンティック・デファレンシャルデータのため3相多変量解析法
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Abstract
The purpose of this study was to propose an exploratory positioning analysis method based on a three-mode multivariate statistical model for analyzing semantic differential (SD) data. This new method can be easily implemented by using a structural equation modeling (SEM) program such as LISREL and CALIS, because the mean structure and covariance structure of this method are expressed as submodels of SEM. Two necessary conditions for checking identifiability of this model are shown. It is also shown that this model is scale equivariant for SD data.
Journal
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- The Japanese journal of psychology
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The Japanese journal of psychology 72 (3), 213-218, 2001
The Japanese Psychological Association
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Keywords
Details 詳細情報について
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- CRID
- 1390001205077219840
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- NII Article ID
- 110000240198
- 10011295982
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- NII Book ID
- AN00123620
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- COI
- 1:STN:280:DC%2BD3MnksFWqtg%3D%3D
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- ISSN
- 18841082
- 00215236
- http://id.crossref.org/issn/00215236
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- NDL BIB ID
- 5892453
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- PubMed
- 11697275
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- Text Lang
- ja
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- Data Source
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- JaLC
- NDL
- Crossref
- PubMed
- CiNii Articles
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- Abstract License Flag
- Disallowed