PREDICTORS OF BEHAVIOR: ATTITUDINAL AND OTHER VARIABLES (II)

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  • 行動の予測因としての態度およびその他の変数に関する研究 (II)
  • コウドウ ノ ヨソク イン トシテノ タイド オヨビ ソノタ ノ ヘンスウ ニ

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The relationship between verbal attitudes and overt behavior was examined in the context of Rokeach's theory. Besides attitudinal variables, social normative beliefs (NBs) and habit (H) were taken into account for prediction of behavior. A questionnaire was administered to 207 freshmen. Attitude-toward-situation (AS) was a better predictor of behavior than attitude-toward-object (AO). Contrary to the theory, a weighted average of AO and AS (AOAS) did not increase the accuracy of prediction beyond AO and AS considered separately. Influence of H was conspicuous, while influence of NBs was weak. The relationship of behavior to predictors was somewhat different from that of behavioral intention (BI); especially H did not predict BI.

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