比較判断に影響する複数の要因を考慮した一対比較データ分析法

書誌事項

タイトル別名
  • Analyzing paired-comparison data in the situation where judgment is affected by multiple factors
  • ヒカク ハンダン ニ エイキョウスル フクスウ ノ ヨウイン オ コウリョシタ イッツイ ヒカク データ ブンセキホウ

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説明

Paired-comparison is a well-known and effective method for scaling stimuli. In situations where judgment is affected by multiple factors, it is necessary to take these multiple effects into consideration. However, there is no very effective method to deal with this problem, especially when the data is binary. This study is to propose a new method that expands the Bradley-Terry model to overcome this problem. The proposed method allows estimation of both the scaled value of each stimuli and the influence of each factor. This article includes an analysis of the real data of a sensory test to verify the efficacy of the proposed method. Lastly, a possible expansion of the Bradley-Terry model for more general situations is discussed.

収録刊行物

  • 心理学研究

    心理学研究 79 (6), 536-541, 2009

    公益社団法人 日本心理学会

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