The expansion of the domestic market for the Uji tea industry during the prewar period : a study on the development of the mail order system

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  • 戦前期宇治茶産地における国内市場への展開 : 通信販売を中心に
  • センゼンキ ウジチャ サンチ ニ オケル コクナイ シジョウ エノ テンカイ ツウシン ハンバイ オ チュウシン ニ

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Abstract

The purpose of this article is to examine the implications of the development of the mail order system in the Uji tea industry during the prewar period. The following three points are elucidated. First, the reasons for the development of mail order in the producing district were the need to expand the domestic market due to a decrease in exports after the 1890s and to remove wholesalers who committed injustices by mixing in cheap tea without permission. Second, the use of mail order, which began with the maintenance of postal services in the producing district, enjoyed the height of prosperity in the 1920s but declined after the Showa panic of 1930. Third, the development of mail order had a direct influence on the wholesale and distribution system, which had to reorganize to comply with the system implemented by the producing districts. Because there were consumers who purchased tea by mail order directly from the producers, wholesalers throughout the country were no longer able to commit injustices. In conclusion, the development of mail order became the driving force for the Uji tea industry to expand its domestic market.

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