1960年代におけるテープレコーダー輸出 : 2つの輸出経路

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タイトル別名
  • The export of Japanese tape recorders during the 1960s : the two export routes of Japanese tape recorders
  • 1960ネンダイ ニ オケル テープ レコーダー ユシュツ 2ツ ノ ユシュツ ケイロ

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説明

The purpose of this article is to investigate one of the factors that made the Japanese tape recorder industry competitive on international markets during the 1960s. The article will focus on one characteristic of the industry, the fact that during the take off period of the product, it was only made for use in radio broadcasting. The relationship between the product and its market is therefore the key issue here. The Japanese tape recorder industry had two export routes : 'products utilized rim drive system' and 'products utilized capstan drive system'. One factor in the international competitiveness of Japanese tape recorders stemmed from the latter. The products utilized capstan drive system created a new domestic market for Japanese tape recorders because of its potential as a study aide. The industry succeeded in making inexpensive and high quality products which were mass produced for the new market. It was because foreign producers could not match this achievement that Japanese tape recorders were able to make inroads into overseas markets in the 1960s.

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