エージェントモデルを用いた狭域商圏業種の最適店舗数の推定

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  • The Estimate of the Optimum Number of Retail Stores of Small Market Areas Using Agent Model.

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At present, the conditions of the location and the optimal arrangements for retail stores of small market areas are examined with the several surveys. The surveys are important because the proceeds are influenced largely with the selection of the location. However, costs, time and experience are necessary in the surveys. For this reason, this research is intended for the retail stores of small market areas which expend a great deal of money for the surveys. The retail stores of small market areas in this paper are convenience stores. The purpose of this paper is to estimate the optimum number of convenience stores by computer simulation. We adopted the agent model. We constructed an agent model that had the customer agent, the shop agent and the landscape with the kind of necessary minimum parameters. And, we were able to make the simulation environment that reflected the real world. As a result, we could estimate the optimum number of convenience stores by simulations.

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