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- SHICHIJO Tatsuhiro
- Osaka Prefecture University
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- AKIYOSHI Mito
- Senshu University
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- FUJIYAMA Hideki
- Dokkyo University
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- TANAKA Atsushi
- Yamagata University
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- FUKUDA Emiko
- National Defence Academy
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- TOMOCHI Masaki
- Okinawa International University
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- KOBAYASHI Jun
- Seikei University
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- KAGOYA Kazuhiro
- Kanto Gakuin University
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- KANAI Masayuki
- Senshu University
Bibliographic Information
- Other Title
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- ポイント制度によるソーシャル・ネットワーキング・サービスの活性化
- ポイント セイド ニ ヨル ソーシャル ・ ネットワーキング ・ サービス ノ カッセイカ
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Abstract
The value of social network service is a function of the number of its users. As the number of users increases, it becomes more attractive. Newer SNSs are often faced with the challenge of getting this ball rolling because they typically do not have very many users at the outset. The present paper presents a point system designed to encourage users' active involvement with an SNS and demonstrates its effectiveness with mathematical modeling. We also tested our ideas with experiments in an SNS we developed. Our point system gives points to each user according to the level of their individual contribution, which is then converted into monetary rewards using an exchange rate set by the collective level of activity in the SNS. Our panel data analysis of experiment results reveals that the point system has significant and long lasting impacts on users' behavior that are sustained after the conclusion of experiments.
Journal
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- Sociological Theory and Methods
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Sociological Theory and Methods 28 (2), 165-186, 2013
Japanese Association For Mathematical Sociology
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Keywords
Details 詳細情報について
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- CRID
- 1390001205166862976
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- NII Article ID
- 130004685180
- 40019882896
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- NII Book ID
- AN10096921
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- ISSN
- 18816495
- 09131442
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- NDL BIB ID
- 025031061
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- Text Lang
- ja
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- Data Source
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- JaLC
- NDL
- CiNii Articles
- KAKEN
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- Abstract License Flag
- Disallowed