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- 和泉 利隆
- 放送大学教養学部
書誌事項
- タイトル別名
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- Network Analysis: the Application Possibility in Marketing Research
- ネットワーク ブンセキ : マーケティングリサーチ エ ノ オウヨウ カノウセイ
この論文をさがす
説明
Network analysis is a method which explains an actor’s action and result from the network which surrounds the actor. Although network analysis is getting a result with many fields, practical use on marketing research is behind. The factor is because it is ambiguous how various network indices should be interpreted and utilized in marketing research. In this paper, summarizing network analysis indices, models, and previous works, the application possibility in marketing research is viewed by showing some examples of analysis in consideration of the above-mentioned factor.
収録刊行物
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- 行動計量学
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行動計量学 41 (2), 103-112, 2014
日本行動計量学会
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キーワード
詳細情報 詳細情報について
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- CRID
- 1390001205178326272
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- NII論文ID
- 130005089393
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- NII書誌ID
- AN0008437X
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- ISSN
- 18804705
- 03855481
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- NDL書誌ID
- 025874681
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- NDL
- Crossref
- CiNii Articles
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- 抄録ライセンスフラグ
- 使用不可