地域活性化政策による地域祭りの利用とその変容

書誌事項

タイトル別名
  • Utilization of a Festival in a Local Development Strategy and Its Transformation
  • チイキ カッセイカ セイサク ニ ヨル チイキ マツリ ノ リヨウ ト ソノ ヘンヨウ ダイカンミンコク コウゲンドウ シュンセンシ ノ シュンセン マイム マツリ オ ジレイ ト シテ
  • A Case Study of the Chuncheon Mime Festival, Chuncheon, Gangwon Province, the Republic of Korea
  • 大韓民国江原道春川市の「春川マイム祭り」を事例として
公開日
2008
DOI
  • 10.4157/grj.81.491
公開者
公益社団法人 日本地理学会

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説明

This paper examines the economic and social effects of the Chuncheon Mime Festival (CMF). Unlike other festivals sponsored by local governments in the Republic of Korea, the CMF was initiated by the private sector and did not originate from the sociohistorical and cultural characteristics of Chuncheon and the surrounding area. However, because the CMF was designated as a “cultural and tourist festival” by the Ministry of Culture and Tourism, the city council increased financial support for it under a regional development strategy and simultaneously sought to commercialize it among tourists through place marketing, even though its contribution to the local economy has not been great. In this process, tension arose between the Chuncheon City Council and the festival organizers. The council asked the CMF organizers to make it into a mass-oriented program for place marketing, while the organizers saw the festival purely as a showcase for the performing arts. However, the organizers eventually developed new programs for the general public and tried to comply with the council's desire to utilize the CMF as part of a regional development strategy. Those efforts were successful. Although the CMF organizers have attempted to popularize the festival among local residents, the community has not completely accepted it yet because local people do not participate actively in the performances.

収録刊行物

  • 地理学評論

    地理学評論 81 (6), 491-505, 2008

    公益社団法人 日本地理学会

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