Imaging Classification Based on Flower Shape and Color of Roses by Semantic Differential Analysis from Surveys

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  • アンケート調査およびSD法によるバラの花型および花色のイメージ分類
  • アンケート チョウサ オヨビ SDホウ ニ ヨル バラ ノ ハナガタ オヨビ ハナイロ ノ イメージ ブンルイ

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Abstract

The rose is a popular cut flower due to its variety of shapes and colors. However, its domestic distribution has recently decreased in Japan. In order to promote the buying of roses, women’s impressions of roses were analyzed. We surveyed women living in the Kanto region and analyzed their impressions using a semantic differential (SD) method. Women aged from 20–40 tended to prefer split-centered and rosette-shaped roses, and women aged 50 and older were fond of split-centered roses with the shape of typical hybrid tea roses. However, consumers with few years of experience of purchasing flowers tended to strongly favor split-centered roses, and others with many years of purchasing experience strongly favored rosette-shaped roses. Analysis with the SD method revealed that women had “western style”, “feminine” and “elegant” impressions of the roses they favored. The impressions of roses significantly varied with age. Women in their twenties felt “mature”, “dignified”, and “heavy”, women in their forties felt “formal”, and women in their sixties felt “youthful”, “cheerful”, and “fresh”. We inferred that the impression of roses differed with flower types; while split-centered roses had a “formal”, “mature”, “dignified”, and “classic” impression, globular-shaped roses were “mature”, and frilled petal roses were “casual”, “youthful”, “cheerful”, and “cute”.<br>

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