Our sources of recovery and reconstruction in response to the Great East Japan Earthquake are the activities of employment-security support and commercialization of a new product to pray for revival

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  • EBISAWA Katsuho
    CEO & President of e-wintec Co., Ltd. CEO & President of Katsu Denki Kogyo Co., Ltd. Visiting Professor of Hachinohe National College of Technology

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  • 東日本大震災復旧,復興の源は社員の雇用維持支援活動と復興祈願の商品化
  • ヒガシニホン ダイシンサイ フッキュウ,フッコウ ノ ミナモト ワ シャイン ノ コヨウ イジ シエン カツドウ ト フッコウ キガン ノ ショウヒンカ

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This is a report of cases of local and medium-sized business owners making use of a human network and rapidly taking action as a means of recovery after the Great East Japan Earthquake. In the `Aomori Association of Small and Medium-sized Business Owners (Aomori-ken Chusho Kigyoka Douyuukai),' attended by owners of small and medium-sized companies, and `Seicho juku,' which is an association for studying personnel management systems to enable the growth of their employees, they successfully delivered what the victims needed on time by systematically collecting and dispatching the information, and distributed a portion of their income to their members so that they could help employees affected by the disaster,. It seems that they could send relief supplies and donations promptly because they had already been working in close cooperation.<br> Furthermore, an example of the new product `Hokki no Jyan Cup,' which always returns to a standing position after falling down, and which was developed as a prayer for revival is shown. The product was developed with Professor Kazuo Horikirikawa of the Tohoku University School of Engineering in order to donate a portion of the sales of the product to reconstruction.<br>

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