A Study about the Relation between Brand Recognition and Quality Perception of the Kobe Cake Products

DOI
  • Otori Masayuki
    Graduate School of Business Administration, Otemon Gakuin University

Bibliographic Information

Other Title
  • 神戸洋菓子のブランド認知と品質知覚に関する一考察

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Description

This paper discusses about the relation between brand recognition and quality perception of the Kobe cake products. Kobe confectioneries are finding a suitable location in the Kobe area where is famous as the bone place of Japanese cake industry. Then, Kobe in confectionary brand is recognized and how local consumers, whether it is conscious. Survey was conducted in the Kansai area residents about this. As a result, recognition of the main confectionery brand exceeds 80%, and there is a strong correlation between the recognition of the brand and a purchasing rate. Consumption characteristics of the region, brand rather than taste tend to focus on frills.

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Details 詳細情報について

  • CRID
    1390001205288807296
  • NII Article ID
    130002108862
  • DOI
    10.11287/jmda.11.138
  • ISSN
    18824544
    18834930
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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