企業の情報発信戦略における情報品質保証の展開(<特集>情報品質)

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  • The Development of Information Quality Assurance for Information Dissemination Strategy by Companies(<Special Issue>Information Quality)
  • 企業の情報発信戦略における情報品質保証の展開
  • キギョウ ノ ジョウホウ ハッシン センリャク ニ オケル ジョウホウ ヒンシツ ホショウ ノ テンカイ

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We have recently focused on information quality (IQ) since companies and individuals have activated information distribution. In general, IQ highly depends on the policy and the action of information disseminators, so I think that it involved many problems for IQ. Companies which are major disseminators, especially, have regarded information quality assurance (IQA) for information dissemination as one of the critical factors in management as well as corporate governance. In this paper, I discuss the development of IQA for information dissemination strategy by companies. First, I explain the importance and the role of information dissemination strategy such as the strategy based on "Concierge-Concept" I proposed. Then I propose a method, called as "Information Escrow", in order to practice the IQA for the information dissemination strategy, and I indicate the possibility of the method in the future.

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