-
- 朴 修賢
- 大阪成蹊大学現代経営情報学部
書誌事項
- タイトル別名
-
- Innovation of The Customer Relationship by IT Use(<Special Issue>IT and Mnagement Innovation)
- IT活用による顧客関係性の革新
- IT カツヨウ ニ ヨル コキャク カンケイセイ ノ カクシン
この論文をさがす
抄録
In this paper, the relationship between a customer and a company was analyzed from a viewpoint of information technology (IT) progress and a marketing strategy. First, in the marketing, the background than to which greater importance is attached to relationship was discussed at the viewpoint of the change of a market, and the fast progress of an information technology. Next, The customer relationship type was divided into the "loyalty relation" formed based on a customer loyalty, and the "cooperative relation" formed based on cooperation by an interaction with a customer, and a construction purpose, a customer's role, and the main purposes of use of information technology were discussed. At the last, Since the practice had expanded and evolved with progress of an information technology, in order that customer relationship might build "loyalty relations" and "cooperative relation", the situation where an information technology was utilized was discussed.
収録刊行物
-
- 日本情報経営学会誌
-
日本情報経営学会誌 29 (1), 13-21, 2008
日本情報経営学会
- Tweet
詳細情報 詳細情報について
-
- CRID
- 1390001205288828032
-
- NII論文ID
- 110006950487
-
- NII書誌ID
- AA12242308
-
- ISSN
- 21899681
- 18822614
-
- NDL書誌ID
- 9660186
-
- 本文言語コード
- ja
-
- データソース種別
-
- JaLC
- NDL
- CiNii Articles
-
- 抄録ライセンスフラグ
- 使用不可