Qualitative Investigation on the Psychological Processes of Technology Acceptance for Office Workers in a Land Improvement District

OTSUKA Yoshitaka, ENDO Kazuko, KUNIMITSU Yoji

doi:10.11408/jsidre.85.i_233

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Other Title

土地改良区職員を対象とした技術受容に関する心理的プロセスの質的検討
トチカイリョウクショクインオタイショウトシタギジュツジュヨウニカンスルシンリテキプロセスノシツテキケントウ

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Abstract

This study investigated the psychological processes for office workers in a land improvement district for technology acceptance using a qualitative research method with trial experiments of the GIS software “VIMS” developed by the Institute for Rural Engineering, NARO. As a result of the analysis using the modified-grounded theory approach, following five categories for acceptance of technology were generated from the statements of office workers in the land improvement district obtained by a semi-structured interview: <internal factors of the land improvement district>, <background of the land improvement district>, <technological factors>, <external factors from the developers> and <trust>. As the hypothesis of the psychological processes in technology acceptance, we concluded that <technological factors> were the primary elements for accepting the technology and <external factors from the developers> and <internal factors of the land improvement district> indirectly influenced this acceptance. In addition, <background of the land improvement district> was a key factor for <internal factors of the land improvement district>. Therefore, to promote technology acceptance, it is important to build <trust> with office workers in the land improvement district and understand their background.

Journal

Transactions of The Japanese Society of Irrigation, Drainage and Rural Engineering

Transactions of The Japanese Society of Irrigation, Drainage and Rural Engineering 85 (2), I_233-I_243, 2017

The Japanese Society of Irrigation, Drainage and Rural Engineering

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