The Analysis of Innovation Diffusion on the Basis of Social Constructivism with the Use of Text Mining(APCIM2012 Best Papers)
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- TAKEOKA Shiro
- Graduate School of Business, Osaka City University
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- INOUE Yusuke
- Center of Advanced Research and Education, Graduate School of Business, Osaka City University
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- TAKAYANAGI Naoya
- Center of Advanced Research and Education, Graduate School of Business, Osaka City University
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- TAKAGI Shuichi
- Graduate School of Business, Osaka City University
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- OTA Masaharu
- Graduate School of Business, Osaka City University
Bibliographic Information
- Other Title
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- The Analysis of Innovation Diffusion on the Basis of Social Constructivism with the Use of Text Mining
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Description
This article examines the diffusion of innovations which resulted in micro social phenomena. As such, it addresses the methodological problem concerning identification of innovation, that is, if innovation is regarded as the cognition of subjective 'new' value, who perceives newness of technologies and products? Combining Actor-network theory and Institutional theory of organizations, we suggest that the diffusion of innovations is a process in which a variety of actors commonalize institutional carriers. Based on this perspective, we analyze online bulletin board for comparing products (Kakaku.com) with Text mining. Lastly, we discuss this analytical method which can support decision making in new product development, and explore needs in the word-of-mouth information on internet such as blogs and SNS.
Journal
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- Journal of Information and Management
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Journal of Information and Management 34 (3), 115-137, 2014
Japan Society for Information and Management
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Details 詳細情報について
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- CRID
- 1390001205290011904
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- NII Article ID
- 110009807085
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- NII Book ID
- AA12242308
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- ISSN
- 21899681
- 18822614
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- NDL BIB ID
- 025409130
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- Text Lang
- en
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- Data Source
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- JaLC
- NDL
- CiNii Articles
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- Abstract License Flag
- Disallowed