The Analysis of Innovation Diffusion with Text Mining(<Special Issue>Linguistic Approach to "Information and Management" Research)

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  • テキストマイニングを用いたイノベーションの普及分析(<特集>情報経営への言語的アプローチ)
  • テキストマイニングを用いたイノベーションの普及分析
  • テキストマイニング オ モチイタ イノベーション ノ フキュウ ブンセキ

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Abstract

This article examines the diffusion of innovations that resulted in micro social phenomena. We use text mining to analyze online bulletin boards (kakaku.com). Lastly, we discuss an analytical method that can support decision-making in new-product development, and explore the needs of word-of-mouth data on the Internet, such as blogs and social networking sites (SNS).

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