A Review on Ethnography as a Consulting Method for Small and Medium Enterprises

DOI

Bibliographic Information

Other Title
  • エスノグラフィを用いた中小企業向け診断技術の検討
  • —診断事例から見る可能性と課題—
  • —Case Studies to See Potential for Small and Medium Enterprises—

Description

Originally, ethnography is a way of academic research which many cultural anthropologists have used. Business people have growing interest in ethnography as consulting method. Some large enterprises are studying it for practical use. This report states the present situation in business. The purpose of this study is to see potential for small and medium enterprises (SMEs). The report verifies that ethnography is practically effective for SMEs and we should be careful about profitability in the consulting of SMEs.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390001205291159808
  • NII Article ID
    130005084223
  • DOI
    10.11287/jmda.14.64
  • ISSN
    18824544
    18834930
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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