Influence of Food Purchase Behavior of Elementary School Students on The Development of Food Choice Ability

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  • 小学生における食品購買行動の食物選択力形成に及ぼす影響
  • ショウガクセイ ニ オケル ショクヒン コウバイ コウドウ ノ ショクモツ センタクリョク ケイセイ ニ オヨボス エイキョウ

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Abstract

The purpose of this study is to clarify one aspect of consumer behavior the influence on food purchase behavior of elementary school students. A casual model was constructed based on the two models "Relations with Local Dietary Life and Environment" (Adachi Model) and the "EBM Model" by Engel, J.F., et al As a means, a path analysis was conducted using factors which would influence food purchase behavior. The factors were set as follows' "need epistemic behavior", "information retrieval", "evaluation of alternative plans before purchase", "food purchase behavior" and "evaluation of alternative plans after purchase". The results obtained from a casual model for food choice behavior and food purchase behavior of elementary school students showed a trend that active attitudes towards information retrieval and evaluation of alternative plans before purchasing in the process of decision making for food purchasing had association with preferable food purchase behavior and also food choice behavior became more active Furthermore, it was acknowledged that the food purchasing behavior with their family members had large influence on the food choice behavior and food purchasing behavior of the elementary school students. From these results, the effectiveness of this casual model assuming that increasing self-efficacy of elementary school students for food purchase behavior and preferable food purchase behavior would increase their food choice ability was proven. The potential of including education of food purchase behavior in consumer education for elementary school students taking the development of food choice ability into account was suggested.

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