イメージ・モチーフ活用による化粧品パッケージの試用・口コミ誘発効果に関する考察―「感性記憶型パッケージング」の効果検証と「違和感」「納得感」に着目したメカニズムの検討―

書誌事項

タイトル別名
  • Consideration concerning the effects of promoting consumers' trial and word-of-mouth minds by product packaging using "Image-motif": Verifying the effects of the "Sensibility-to-mind type packaging" method and considering the mechanism of the method related to the feelings of "Discomfort" and "Realization"

抄録

This study examines whether job satisfaction-job performance relationship models vary when creativity considered as a task characteristic. Although previous studies have pointed out the possibility of a difference in the correlation strength between these two variables based on job complexity, the evidence is incomplete. Using data from a survey of Japanese scientists, we evaluated scientists' performance by categorizing their tasks into two types, creative tasks and formulaic tasks according to creativity demands, and used publication productivity as an objective indicator. We then investigated their relationships with job satisfaction. While the tasks differed in the level of creativity required, they both were high-complexity tasks. The results showed that a job satisfaction-job performance relationship was observed only for job performance related to creative tasks. Furthermore, we examined the need for considering the relationship at both individual and group levels. Our results were consistent for both levels.

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詳細情報 詳細情報について

  • CRID
    1390001205296828928
  • NII論文ID
    130004680207
  • DOI
    10.5651/jaas.26.215
  • ISSN
    18846432
    09145206
  • 本文言語コード
    en
  • データソース種別
    • JaLC
    • Crossref
    • CiNii Articles
  • 抄録ライセンスフラグ
    使用不可

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