Consideration concerning the effects of promoting consumers' trial and word-of-mouth minds by product packaging using "Image-motif": Verifying the effects of the "Sensibility-to-mind type packaging" method and considering the mechanism of the method related to the feelings of "Discomfort" and "Realization"

DOI 25 References

Bibliographic Information

Other Title
  • イメージ・モチーフ活用による化粧品パッケージの試用・口コミ誘発効果に関する考察―「感性記憶型パッケージング」の効果検証と「違和感」「納得感」に着目したメカニズムの検討―

Abstract

This study examines whether job satisfaction-job performance relationship models vary when creativity considered as a task characteristic. Although previous studies have pointed out the possibility of a difference in the correlation strength between these two variables based on job complexity, the evidence is incomplete. Using data from a survey of Japanese scientists, we evaluated scientists' performance by categorizing their tasks into two types, creative tasks and formulaic tasks according to creativity demands, and used publication productivity as an objective indicator. We then investigated their relationships with job satisfaction. While the tasks differed in the level of creativity required, they both were high-complexity tasks. The results showed that a job satisfaction-job performance relationship was observed only for job performance related to creative tasks. Furthermore, we examined the need for considering the relationship at both individual and group levels. Our results were consistent for both levels.

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Details 詳細情報について

  • CRID
    1390001205296828928
  • NII Article ID
    130004680207
  • DOI
    10.5651/jaas.26.215
  • ISSN
    18846432
    09145206
  • Text Lang
    en
  • Data Source
    • JaLC
    • Crossref
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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