Message Transfer from Franchise Headquarters to Outlets
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- INUZUKA Atsushi
- Japan Advanced Institute of Science and Technology
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- SUZUKI Yuko
- Graduate School of Knowledge Science
Bibliographic Information
- Other Title
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- フランチャイズ本部から店舗へのメッセージ伝達
- フランチャイズ ホンブ カラ テンポ エノ メッセージ デンタツ メッセージ カクトク ト テンポナイ ニンゲン カンケイ
- Message Acquisition and Human Relations in Outlets
- メッセージ獲得と店舗内人間関係
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Abstract
Franchise chains generally operate with two distinct control mechanisms for the same function, characterized by the simultaneous presence of two different operational models, company-owned and franchised outlets. In this system, message transfer from headquarters to outlets composes an important aspect in understanding operational differences between company-owned and franchised outlets.<BR>In this paper, we employed a questionnaire survey of store clerks in a Japanese franchise chain to clarify how they acquired the messages from headquarters and how that affected to communication structures in their workplaces. The results showed that similarity as well as middle-range similarity of obtaining the messages between message sender and receiver affected whether the messages could be transferred or not. Also, verifying the human relations between store clerks in this respect, we concluded that building the effective workrelations might be the basis of message transfer from franchise headquarters to outlets.
Journal
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- Japanese Journal of Administrative Science
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Japanese Journal of Administrative Science 20 (2), 143-153, 2007
The Japanese Association of Administrative Science
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Details 詳細情報について
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- CRID
- 1390001205298542336
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- NII Article ID
- 110006386711
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- NII Book ID
- AN10281730
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- ISSN
- 18846432
- 09145206
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- NDL BIB ID
- 8917486
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- Data Source
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- JaLC
- NDL
- Crossref
- CiNii Articles
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- Abstract License Flag
- Disallowed