書誌事項
- タイトル別名
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- The Decision-making Process of V. League Spectators : Relationship Between Team Identity, Game Satisfaction, and Behavioral Intention
- Vリーグ カンセンシャ ノ イシ ケッテイ プロセス : チームアイデンティティ,シアイ マンゾク,コウドウ イト ノ カンケイセイ ノ ケントウ
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抄録
With respect to the decision-making processes of consumers of major sports, Yoshida (2011) reports that there is a research group linking customer loyalty to customer satisfaction and one linking customer loyalty to social identity, and suggests using a theoretical model to integrate both research groups. Although constructing a model that simultaneously examines these relationships is important both for academic and practical reasons, no empirical research has been undertaken. Therefore, the objective of this study was to utilize data in order to verify the basic structure of the model proposed by Yoshida. Specifically, data on the spectators of the V. Premier League was used to analyze the relationship between team identity, game satisfaction, and behavioral intention. As a result of this analysis, the model was verified. Furthermore, the positive impact of team identity and game satisfaction on behavioral intention, and the positive correlation between team identity and game satisfaction was confirmed.
収録刊行物
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- スポーツ産業学研究
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スポーツ産業学研究 26 (1), 1_61-1_72, 2016
日本スポーツ産業学会
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詳細情報 詳細情報について
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- CRID
- 1390001205318531840
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- NII論文ID
- 130005149998
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- NII書誌ID
- AA11424434
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- ISSN
- 18842534
- 13430688
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- NDL書誌ID
- 027278776
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- 本文言語コード
- en
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- データソース種別
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- JaLC
- NDL
- Crossref
- CiNii Articles
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- 抄録ライセンスフラグ
- 使用不可