A Study on the Decision Making Process of Chief Design Officer in the Apparel SPA of Chinese Company

DOI Web Site

Bibliographic Information

Other Title
  • 中国アパレルSPA企業における設計主務者の意思決定プロセスに関する一考察

Search this article

Description

My subject is to analyze the characteristics of the Fashion Engineering in Chinese SPA company through the case study about the decision making process of the Chief Design Officer. The meaning of fashion designers is to segment the customer group set of its designer. Then, designer images the styling, fabric and item design of the customer set. Designer' job is to make decision of the design process. Through the case study of the Cocoon's Chief Designer Officer I could understand not only the leadership of the holistic branding decision making about the styling, fabric and item design but also the assortment and profit of the brand.

Journal

Keywords

Details 詳細情報について

Report a problem

Back to top