Social Recruiting of University Students in Japan
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- MATSUSHITA Keita
- Jissen Women's University
説明
Social Recruiting called So-Katsu in Japan attracts much attention in 2011. Many job searching university students use social media such as Facebook or Twitter to collect information and to communicate with each other or employees. Especially Facebook is expected to be a main communication platform between university students and employees. This study illustrates the outline of So-Katsu and examines "activation level" of Facebook recruiting pages. The result from a survey of Facebook recruiting pages (N=403) suggests that there is no definite correlation between the number of "activation level" and that of "like" or "people talking about". The poor correlation between "activation level" and "like" reveals that whether the Facebook recruiting page is active or not, is not influenced by whether the page is popular or not. From this viewpoint, Facebook recruiting pages may be a chance for low profile companies to increase their awareness, and recruit good students. However, at the same time, "Scale free" model in Facebook recruiting pages suggests the trend that new vertices (students) attach preferentially to sites (Facebook recruiting pages) which are already well connected ("liked" or "people taking about").
収録刊行物
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- Journal of Socio-Informatics
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Journal of Socio-Informatics 5 (1), 73-80, 2012
一般社団法人 社会情報学会
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詳細情報 詳細情報について
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- CRID
- 1390001205337802880
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- NII論文ID
- 110009543969
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- ISSN
- 24322156
- 18829171
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- 本文言語コード
- en
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- データソース種別
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- JaLC
- CiNii Articles
- KAKEN
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- 抄録ライセンスフラグ
- 使用不可