対象に関する知識量が少ない場合のアンカリング効果：意味的過程説と数的過程説の比較

DOI Web Site 参考文献10件

書誌事項

タイトル別名
  • Anchoring effects when knowledge of the target is scarce: A comparison of a semantic model and a numerical model
  • タイショウ ニ カンスル チシキリョウ ガ スクナイ バアイ ノ アンカリング コウカ イミテキ カテイセツ ト スウテキ カテイセツ ノ ヒカク

この論文をさがす

説明

Although most previous studies assume that the anchoring effect is elicited through numerical processes, a recently proposed semantic model (Mussweiler & Strack, 1999a) assumes that it occurs due to specific pieces of knowledge activated by the anchor. To test that model, this study examines the magnitude of the anchoring effect when participants have little knowledge about the inferential target. They estimated the height of a well-known personality (i.e., Tokugawa Ieyasu) or a little-known personality (i.e., Tokugawa Ietsuna) after an anchor was presented. The semantic model predicts that the anchoring effect should be smaller for the little-known personality. However, the prediction was not confirmed in this study. An analysis in terms of a skew index (Epley & Gilovich, 2006) suggests that the anchoring effect is produced by numerical processes when the participants have little knowledge about the inferential target.

収録刊行物

参考文献 (10)*注記

もっと見る

キーワード

詳細情報 詳細情報について

問題の指摘

ページトップへ