A EXPLORATORY STUDY ON PRACTICAL BEHAVIOR FOR REDUCTION OF THE VULGARITY OF THE MAS—THE EFFECTS OF EXPERIMENT ALTRUISM BEHAVIOR ON REDUCTION OF THE VULGARITY OF THE MASS

  • IJICHI Kyosuke
    社団法人北海道開発技術センター 地域政策研究所
  • HARA Fumihiro
    社団法人北海道開発技術センター 地域政策研究所
  • FUJII Satoshi
    京都大学大学院 工学研究科都市社会工学専攻

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  • 大衆性低減を導く実践行為についての探索的研究-利他的行動が大衆性抑制に及ぼす影響
  • タイシュウセイ テイゲン オ ミチビク ジッセン コウイ ニ ツイテ ノ タンサクテキ ケンキュウ : リタテキ コウドウ ガ タイシュウセイ ヨクセイ ニ オヨボス エイキョウ
  • A EXPLORATORY STUDY ON PRACTICAL BEHAVIOR FOR REDUCTION OF THE VULGARITY OF THE MAS^|^mdash;THE EFFECTS OF EXPERIMENT ALTRUISM BEHAVIOR ON REDUCTION OF THE VULGARITY OF THE MASS

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Abstract

The authors' past study developed a scale measuring the spiritual vulgarity of the masses, based upon Ortega's “The Revolt of the Masses” (1930). The study indicated that the vulgarity of the masses might have a negative impact on urban landscape and consensus building around public works. In order to reduce one's vulgar disposition, we focused on “reading a good book”. And it is indicated that “reading a good book” has the potential for reducing the vulgarity.<br>In this report, we aimed to explore more practical measure for reducing one's vulgar disposition. We focused on volunteer activities as prosocial behavior, and hypothesized that the experience of volunteer activities might reduce the vulgarity of the mass. To test this hypothesis, we carried out a questionnaire survey. The obtained data supported the hypothesis, however, it also indicated that the experience of volunteer activities cause undesirable effects for one's vulgar disposition in the group whose vulgar disposition is high.

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