Effectiveness of Awareness Campaign on Rat-runners:
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- KOJIMA Aya
- Saitama University
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- KUBOTA Hisashi
- Saitama University
書誌事項
- タイトル別名
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- Application of Mobility Management Methodology to Through Traffic Problems
説明
This study proposes a “soft” measure, “the Rat-runner MM (Mobility Management),” against through traffic problems that is implemented by residents, and analyzes its effectiveness. The authors conducted a social experiment along a residential street with heavy traffic. Communication tools developed with socio psychological knowledge were distributed to rat-runners. From the questionnaire survey, it was found that the communication tools distributed during the experiment made the rat-runners aware that through traffic causes nuisances to neighborhoods. A follow-up survey conducted one month after the experiment showed the rat-runners' improved behavior. Meanwhile, traffic volume on the residential street decreased by about 10% after the experiment. An attitude survey conducted for residents found that the Rat-runner MM did not face any resistance unlike other hard measures that were proposed for implementation along the residential street.
収録刊行物
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- Asian Transport Studies
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Asian Transport Studies 1 (3), 334-349, 2011
Eastern Asia Society for Transportation Studies
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詳細情報 詳細情報について
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- CRID
- 1390001205364717824
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- NII論文ID
- 130004965099
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- ISSN
- 21855560
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- 本文言語コード
- en
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- データソース種別
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- JaLC
- CiNii Articles
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- 抄録ライセンスフラグ
- 使用不可